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4 Tracking solutions you should know for your Shopify store

4 Tracking solutions you should know for your Shopify store

In 2021, over 2.14 billion people worldwide are expected to buy goods and services online in, up from 1.66 billion global digital buyers in 2016.  -Number of digital buyers worldwide from 2014 to 2021 (in billions) by statista.com
The online shopping market still has huge potential. More and more people are joining this market and starting their business online. If you're running your own shopping website, there are 4 kinds of tracking solutions for your reference.

1. Email & tracking link of shipping companies

I think that's what most people are using after sending packages to their customers, especially for new sellers. This email template must include
  • The tracking link of shipping companies or other 3P tracking websites like trackingmore, parcelsapp, etc;
  • The method to get tracking information within a certain website;
  • Tracking number & shipping company name.

tracking email template
It can be easily combined with email marketing. But it's still a little inconvenient because the tracking number of each order is different. So if there is a better tool to insert, for example, tracking number as liquid data. It will mean a lot.

2. Track Widget/Button

Aftership is very popular for its Track Button.

Track Button


But the color of their button can't be changed, so the bright orange button can't always fit the design of some shops, also the icon on the button.

Then I noticed that Trackingmore also provides track button.
Trackingmore Track Button


Differing from Aftership, I can change the color of the button to fit the design of my store. And they don't have the "package" icon, but it's just personal taste.

3. Redirect Tracking Page

In the Shopify app store, it's easy to find many useful tools to help you manage your business. As a code rookie, I think this is user-friendly because I can create a unique tracking page in minutes.

I generate a quite simple page in minutes. You can check my test tracking page here.
trackingmore test tracking page


Then I can add a new menu item named "Track Order" and insert this link.
Shopify new menu

But it'll redirect people to a new page. So the customer experience isn't good enough. However, it's enough for tracking, anyway. Trackingmore is a little complicated to use but I have to say that I like their features, it has everything. And they just updated their tracking page and added something that I really like. The button color of the tracking page, it can finally be changed!

Also, they have HTML & CSS editor.
tracking page HTML & CSS editor

4. Embedded Tracking Page

I recently found a new app called Parcel Panel. One of the greatest things about this app is that it can generate an embedded tracking page! Check their example shop here! Its embedded tracking page perfectly fits the design and style of your store.
parcel panel embedded tracking page


I checked their instruction, it's simple and clear. It takes some time to finish the settings but it's worthy. And I think its "Translation Strings" is quite helpful for non-English speaker users. And it also has HTML & CSS editor. That's nice for coders.

Conclusion

The Track button is 100% free and sending emails is also an acceptable choice as a start.
In the long run, to make sure the customer experiences, I would recommend the embedded tracking page. However, the customers can use their name or phone number to get the tracking information through the redirect tracking page. But the embedded tracking page can't. 

What do you think?

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